We represent AUTHORS & purpose-driven FOUNDERS, ENTREPRENEURS to help build their MEDIA PROFILE through impactful STORYTELLING.
what we do
Everyone has a story to tell and books / businesses are built on some of the very best ones. Stories of drive, things that knock us down, people that raise us up, love, loss, hardships and triumphs.
It takes passion to follow a creative pursuit, and passion is what drives interesting media! Our approach is all about storytelling and finding the right platforms to do this. We connect media with the client and their story… not just their product, book or service.
We offer a very bespoke, hands-on service and pride ourselves on tailoring our approach for each client to determine what media we target and how we do it!
No story is the same so your PR won’t be handled in a cookie cutter way. You’re in a partnership with us and you’ll have clarity about the way you and your book / company is being championed.
Everyone has a story to tell and we look forward to helping you tell yours…
kind words
‘I have had the great fortune of working up-close and personal with Laura Benson and Benson PR. Please believe me when I tell you that Laura is, plain and simple, a weapon. She's the first to enter and the last to leave the room. Calm in the storm. Tireless. Unflappable. Inventive. Utterly essential. Totally the person who deserves the most thanks and yet she's the person who expects it the least. And above all that, she's become a dear friend.’
- Trent Dalton,
Author, Boy Swallows Universe
‘Benson PR is the best in the business. PR can be a space of empty promises, but Laura gets the job done and more. I trust her with my story and brand implicitly and the value she has added to my brand through publicity opportunities has been priceless.’
- Samantha Wills,
Writer & Founder, The Samantha Wills Institute
‘Laura Benson is everything you expect a top notch PR person to be, and much more besides. Laura impressed me every day with her ability to cover every possible base, to think on her feet, and to make sure everything ran like clockwork and without a hitch. Her preparation was thorough and impeccable, and her focused understanding of my needs and my story were spot on. Her vast network of contacts, formed from her many years of experience, was obvious - everywhere we went, Laura was greeted with warmth, respect and affection, and deservedly so. She is highly intelligent and brilliant at her job, but above all else, she is empathetic, kind and considerate. Oh, and funny! I sincerely hope to have the opportunity to work with her again.’
- Noni Hazlehurst,
Stage and screen Actor, Presenter, Director and Author.
‘I felt a little reluctant to promote a book about “me”, rather than “science”. But Laura (at Benson PR) supported and reassured me that she would choose various media with this in mind. I felt no stone was left unturned, in terms of opportunities. Our time together was delightful and productive - with a Nothing-Is-Too-Hard approach from her.’
- Dr Karl Kruszelnicki (Dr Karl),
Science Expert on radio, stage and screen, Author of 48 books.
‘Laura is a cut above the rest. She’s highly professional, approachable, whip-smart, indefatigable and great company too. Working with Laura, you know you’re in the hands of a total pro.’
- Alice Wood,
Head of Marketing and Communications - Adult Books, HarperCollins Publishers Australia
our story
If we’re asking you to share your personal story, then it’s only fair we do the same.
Benson PR Founder, Laura Benson, has worked in publicity and events for 17 years. Her main experience as a publicist has been working within the Australian Book Publishing industry, on large-scale campaigns, events, festivals and tours. Laura has also worked in London managing events and publicity for luxury hotels.
Benson PR was created because of a true love of working with creative and passionate people – building a connection, brainstorming together and sharing in the excitement of seeing your story and business captivate audiences across the country.
services
As an author or founder, we understand that both your money and time are extremely important. We don’t want to waste either.
We’re selective with the clients we take on as we want to make sure we deliver on your goals and expectations. We also want you to be at the right place in your journey - so we are happy to advise as to when you may need to consider PR.
Below are some of the services we offer - but we tailor all our PR services to the individual needs, so please don’t hesitate to get in touch - info@bensonpr.com
Book campaigns 2025
Due to the lead times on media pitch and procurement, a three-month minimum contract is required for a full campaign (we can tailor this if full campaign services aren’t required).
We look after authors who are both represented by large and Indi publishers, and those that are self-published. Our aim is to provide an extensive publicity campaign that makes certain your book has reached all suitable media outlets/opportunities - through sharing the book, alongside creative and personal angles. The prime time to engage our service is a few months prior to publication date. However, we most certainly will assist with campaigns after the book has been published - whether you’d like to give it another push or didn’t do any promotion at the time.
Campaigns include: Access to publicist during entire campaign, media release, author questionnaire, multiple pitch angles and clarity across what they are, wide pitch to Australia-wide traditional media and follow ups, publicity schedule and regular updates on media procurement/responses.
Extra services we offer: Tour planning and events, publicist to accompany on tour, socials coverage etc.
Founder campaigns 2025
We like to get to know you, your business and your story in as much detail as possible, allowing us to garner diverse interest throughout the Australian media landscape. Therefore, a minimum of 2 months is required for full founder campaigns.
This is for both first time founders (those that have not done any media, events or publicity before) and for those founders that have ad hoc media experience. It is for creative entrepreneurs who want to become the face to their business, or wish to expand their profile - allowing for new opportunities to arise. We will of course help promote your product or service, but we’ll also work to connect you (the founder) with individual clients/buyers/audiences. We work with you to get your personal story just right — helping you feel confident in telling it on a myriad of platforms. We contact media that suits — also push your story out to new audiences. You’ll have a clear picture of our success and the way we talk about you throughout our time together.
Campaign includes: Initial consultation, direct access to publicist, press release/information sheet, analysis of your stories and strategies to make it clearer/cohesive, clear media strategy, focused pitching (Australia wide), reporting and scheduling - where needed, media feedback/training - where needed
This service not only aims to increase your profile - each founder will go away with an understanding of publicity, with a clear grasp on their own story and how to tell it, take away new ideas and be extra inspired for the future of their businesses.
Storyteller consult packages 2025
This service is for authors, speakers and creative business founders. Those that would like to take on more of a proactive role in their own promotion.
Feeling lost in how you can proactively get your book noticed? Unsure of how your founder story should be approached and shared?
This is a smaller package option for people that need someone to consult with, to create a founder or author story that is relevant, interesting, and cohesive. We will provide you with the clarity to move forward, allowing you to proactively promote your own journey/business/book with confidence and assurance. We will also highlight the parts of your story that would be of most interest to media/publishers – giving you ideas on what to delve into further for opportunities and talks.
This package includes: Initial phone call/and or questionnaire, media release/or information page for media/festivals/speaking engagements, professional advice on next steps to take in your current journey and a list of key angles to your book/personal story that we know will engage people/media.
Additional services: Media training, speech writing, event/speaking opportunities etc.
Bespoke publicity/ consultations/ events
This will be charged as an hourly rate, or a monthly/annual package, dependant on requirements.
Have a particular announcement to share with the media? Need assistance with a launch event? Wish to be considered for future events/festivals? Releasing a book into the the Australian market and need assistance? Wanting to approach publishers with your book idea? Bespoke publicity services allows us to give you a service very specific to your personal and company requirements. The expectations and needs are discussed with the individual, in order to establish appropriate timeframes and rates.
“Publicity is telling compelling stories — the origins of why you do what you do. This is how I support creatives — helping them clarify and share their ‘why’ with the world. ”
- Laura Benson
Founder, Benson PR
work with us
We understand that both your money and your time are extremely important. We don’t want to waste either.
We’re selective with the clients we take on as we want to make sure we’re able to deliver on your goals and expectations.
Should you be a business founder, we would love to hear from you on the email form below. The questions allow us to get a better understanding of you, your brand and your vision. That way we can begin brainstorming PR strategies and see how we can best assist. Should you be after any other PR services, do email us at info@bensonpr.com, with as much information on what you require - and we’ll be in touch!